Technology, Transparency and the Millennial Culture
People joke and complain about how Millennials are always on their phones. How they’re hyper-concerned with others’ perceptions. How they’ve have ruined good, old-fashioned conversation.
And they blame it all on technology.
Let’s take a step back, though. Is it really that much of a surprise that technology influenced the culture that Millennials grew up in? The Internet answered their every question. Cell phones kept them connected to their peers and family. Social media gave them an outlet for their selfish, teenage years.
Millennials weren’t the only ones impacted by the innovation of communication and connectivity. Our culture radically changed during this evolution.
We now live in a world where the details of our lives are published for the review of others. Technology has obliterated the idea of privacy. But it also made it infinitely easier to connect with the people that truly matter.
Is it any wonder that the social change that has taken place over the past few years has also impacted the business world? Consumers expect a level of honesty and transparency from businesses that is unprecedented. If you don’t meet this expectation, you diminish the level of trust that your consumers place in you. Without that trust, your business is put in a very precarious position.
What Makes a Business Transparent?
Many companies balk at the idea of transparency because they don’t understand what it entails. They think of companies like the company, Buffer, that made their salary information – down to the algorithm that calculates salaries – public information, and have given out wristbands to all of their employees to help them log their physical activity and sleep patterns.
Corporate transparency doesn’t have to be that intense. Ultimately, the level of transparency your business has is up to your employees – who take their example from you. The more you talk about your experiences, your failures and your successes, the more your employees will do the same. And the more you can grow as a company.
When you talk about unsatisfied customer feedback and criticism as a steppingstone to growth, your employees will be more comfortable addressing this feedback. When you talk about corporate change as a new adventure for your company instead of a necessary evil, you’ll see more buy in from your employees and customers.
Transparency really just comes down to how open and honest you are willing to be with your customers, your employees and yourself.
Technology Can Help.
While technology put you in a position to adapt, it can also help you make the transition. There are many tools out there to help you maintain communication and connection with your employees, customers, vendors, manufacturers and other stakeholders.
Portals provide dynamic dashboards to keep managers, executives, vendors and stakeholders informed about the performance or status of a project or the company as a whole. They also provide a message board for you to manage the communication with your employees.
Transparency doesn’t have to be the enemy. When done with genuine intentions, it has the power to increase the trust that your employees and customers place in you. That trust will take you places you could’ve never dreamed of before.