Enterprise Content Management: the tool your business needs now
At its simplest form, enterprise content management (ECM) is the process of transforming unstructured data into a structured business asset.
The goal for businesses is to transform their data into structured data. This could mean capturing unstructured or semi-structured data at the first touchpoint, or finding ways to receive structured data through web forms, fillable PDFs and spreadsheets.
Enterprise content management is a tool by which your business can capture, store, organize and use critical information. It provides a single location from which your employees can access information they need to do their jobs without file hunting. It ensures that your clients’ information is safe within a secured repository. It gives you the ability to organize your data in the structure best suited for your business. It allows you to work documents through a specific process without ever leaving the repository. More than that, though, ECM diminishes the risk for human error in dealing with your business-critical information.
There are four specific benefits your business will see after implementing an ECM software system:
Automation. It is becoming more common to see workflow automation tools as additional features for ECM software systems. These added tools allow you to route and process information throughout a corporate-controlled process and send notifications to relevant individuals about the status of a file or document. ECM automation is the engine that keeps information moving throughout your departments, so that it doesn’t get lost or tossed.
Control. ECM software gives complete control to corporate administrators. They are in charge of dictating user rights and limitations, the processes information must go through and the structure within which information is stored. Because one group of administrators creates these policies, users are limited in what they can and cannot do with corporate information, and proprietary information stays secured within your business.
Engagement. When information is easily accessible for support representatives, they spend less time searching for information and more time helping your customers. It allows your employees to be more engaged with customers because they are able to immediately identify and resolve issues.
Insights. Not only does ECM give you a secure place to organize and process your information, but it also tracks your data, as well. Administrators can see how their processes work in real time, where inefficiencies or bottlenecks are slowing down workflows and what they can change to promote greater productivity.